Chris, it’s 2010. You’re starting a blog now?

Through the course of the several years that I’ve been a consumer in the blogosphere, I have happily witnessed its rise in importance. Blogs have evolved from the fringe pursuit of a geek minority to a source of news and opinion to the masses, standing on equal footing with traditional news outlets. Here to stay, it would seem obvious, are bloggers and their weblogs.

In my small way, by regularly reading and sometimes commenting, I’ve contributed to the ascent of the blog. More blogs are noted in my bookmarks and Google Reader than newspaper websites. I’m more likely to be informed of breaking news by a blogger than a traditional journalist. I’ve discovered more products that I now use via recommendations from bloggers than any other source, excepting my network of friends. I know who Robert Scoble, Matt Mullenweg and Josh Marshall are.

I think you get the picture. As a consumer of news and opinion (and the odd discursive rant or sales pitch in poor disguise), blogs have become an integral part of my day, indeed, my life.

Long a reader of blogs, today marks my entry to the blogging universe as a contributor.

Complete And Utter Nonsense will be an ongoing effort to share my opinion and analysis on capitalism, society and the many other ideas that keep me up at night. I commit to you that no topical boundary will be found here, no opinion censored in the haste of political correctness. As opinions and ideas churn their way through the digestive system that is my mind, you will read about it in detail (although hopefully with metaphors less crude than that).

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Complete And Utter Nonsense will also not be a repository of hastily scribbled musings and poorly structured arguments. This, I contend, is the second most common mistake of the blogger. A news story breaks, she rushes to the laptop to summarize it in a post with a little commentary for good measure, and so is added her unedited chatter to the noise that has become of the web. Hell, if the meme has legs, maybe she’ll get a couple thousand ‘uniques’ out of it. On Complete And Utter Nonsense, you will read articles that have been thought-out, researched and edited. If I eat a sandwich for lunch, you will not read about it at all, let alone in great detail by 2:00pm.

As an aspiring writer and storyteller, my mission is to raise questions, to enhance your understanding of things through art and argument. What you’ll find here is the thoughtful unraveling of the ever-widening set of topics that hold my imagination in merciless captivity. This includes politics, the future of capitalism, the digitas, health, film, customer service and more.

Finally, I invite you to participate, for a blog is not a blog until its readers chime in. In your comments, I encourage you to add dimension to my thoughts or contend my assertions. All I insist upon is that you keep this blog free of spam, share your true identity and keep the discourse civil. If we all lived and browsed by these simple rules, what a strikingly more beautiful thing the web would be.

So there you have it, dear reader. You’ve climbed inside my imagination and had your first peek about. I hope I’ve enticed you to stick around.